Website Redesign Services
A redesign that only looks newer is an expensive repaint. Your site underperforms for specific reasons, and the job is to find them first, then rebuild around what actually converts. I diagnose it, design it, and ship the code, so the new site is measurably better rather than just more current.
What you get
The reasons it underperforms, named
Before anything gets redrawn, I find where the current site loses people and why. A redesign that skips this step just moves the same problems behind a new typeface.
A site rebuilt around the conversion, not the trend
Structure, messaging, and flow shaped by what visitors need to decide, not by whatever layout is in fashion. Design serves the decision the visitor is trying to make.
Shipped in code, fast and accessible
Built, not handed off. Real performance, real accessibility, real responsiveness, because a beautiful redesign that loads slowly on a phone is a slower version of the old problem.
How it works
Diagnose the current site
Analytics if you have it, a walkthrough either way. Where do people land, where do they leave, and what question does the page fail to answer? We start from evidence, not taste.
Redesign around the decision
Rebuild the structure and messaging around what a visitor needs in order to act, then design the pages that carry it. Content and design get decided together, not in sequence.
Build, launch, measure
I ship it in production code and we watch what moved. A redesign nobody measures is a redesign nobody can defend.
From $8,000, fixed
A focused redesign of a marketing site starts at $8,000, diagnosis through shipped build. Larger sites and ongoing iteration are scoped separately. No hourly billing.
Work behind the offer
Common questions
How much does a website redesign cost?
A focused redesign of a marketing site starts at $8,000, covering diagnosis, design, and the shipped build. Cost moves with the number of pages, how much content work is involved, and whether ongoing iteration is included.
How is a redesign different from a refresh?
A refresh updates the look: new type, new colors, same structure. A redesign changes what the site says and how it is organized, because the structure is usually what is costing you conversions. If the only problem is that it looks dated, a refresh is cheaper and honest.
How do you know what to change?
By finding out why the current site loses people before redrawing anything. Analytics where it exists, a structured walkthrough where it does not. Redesigning on taste alone is how teams spend a quarter and move no numbers.
Do you write the copy too?
Structure and messaging, yes, because on a marketing site the words are most of the design. If you have a copywriter, I work with them. What I will not do is design a layout and leave lorem ipsum for someone to fill in later.
Often paired with
Ready when you are.
A 20 minute call, no deck required. I respond within 12 hours.
Book a 20 minute call